Internet Marketing Strategies: How To Develop Successful Online Marketing Program

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8 comments

Comments 1 - 8 of 8 previous next Post a comment

  • + madjack madjack 8 months ago
    the author is selling this ppt on the link he has mentioned in his first comment. Its not available for free on the provided link.
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  • + Lilit.P Armine Ivanyan 2 years ago
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  • + angelinaani Angelina ani 2 years ago
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  • + harsha.mba harsha.mba 3 years ago
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  • + kish143 kish143 3 years ago
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  • + jay722bvc jay722bvc 3 years ago
    Tremendously informative and has captured the true essence of online marketing. Moves forward like a well planned story board and will definitely be of the greatest use to all the up and coming internet prodigies.
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Internet Marketing Strategies: How To Develop Successful Online Marketing Program - Presentation Transcript

  1. How to Develop A Successful Online Marketing Program
  2. Agenda
    • Design for market leadership
    • Sustain high rankings – it builds the brand
    • Expand on your success
  3. How to design for market leadership
  4. How to design for market leadership Develop a Strong Business Model
    • Develop a strong business model
    • Make room for scalability
    • Deliver excellent results
  5. How to design for market leadership Build Greater User Experience
    • Build your web pages to create an enjoyable user experience
    • Optimize web pages to enhance the user’s experience
  6. How to design for market leadership Provide Valuable Content on the Website
    • Provide content that is useful, informative, readable and understandable
    • Update the content on a regular basis – That makes the users come back
  7. How to design for market leadership Optimize Your Website with “Keywords”
    • List all the possible keywords that people may search to find you
    • Use various sources to identify relevant keywords
    • Use the keywords which are searched by most of the people related to your business
  8. How to design for market leadership Optimize Your Website with “Keywords”  This is the result!
  9. Tip! Never optimize for search engines. Always optimize for better user experience. How to design for market leadership
  10. How to design for market leadership Provide an Extensive Glossary of Terms
    • Provide an extensive glossary of terms in your industry
    • Link relevant terms back to your website
  11. How to design for market leadership Provide targeted FAQs
    • Provide targeted frequently asked questions related to the subject of your website
    • Link relevant terms back to your website
  12. How to design for market leadership Create Trust
    • Provide Testimonials
    • Show any Thank You cards you received
    • Share Success Stories
  13. How to design for market leadership Exchange Links with Good Websites
    • Identify complementary websites with good page rank who are offering services other than yours
    • Exchange links with them
  14. How to sustain high rankings
    • VisaPro.com now stands in the Top 10 out of 100,000 immigration websites
    • Consistent growth in the last 5 years, since launch
  15. How to sustain high rankings Provide Latest News Updates
    • Update your users with the current news in your industry
    • Publish news fast, ahead of other websites
  16. How to sustain high rankings Provide Insights on Hot Topics
    • Provide your insights on the hot topics in your industry
    • Provide them at regular intervals
  17. How to sustain high rankings Submit Articles to Article Directories
    • Identify popular article submission directories
    • Submit your articles
    • Keep your brand elements (Logo, URL) in the signature lines
  18. How to sustain high rankings Provide a Discussion Forum
    • Provide a discussion forum for the users to discuss their issues
    • Contribute in posting the replies to the queries
    • Advertise your services without defeating the main purpose
  19. How to sustain high rankings Post Replies in Message Boards
    • Post replies to the queries posted on message boards of your industry
    • Keep your brand elements (Logo, URL) in the signature lines
  20. How to sustain high rankings Provide Video Content
    • Provide video to enhance the user experience
    • Video is more effective than static content
  21. How to sustain high rankings Provide Downloadable PDF Files
    • Provide something to download and read
    • Users like anything that is FREE!
  22. How to sustain high rankings Always Keep in Touch
    • Find ways to keep in touch with the users
    • Create Newsletters and send to subscribed users at regular intervals
  23. How to sustain high rankings Advertise with Pay Per Click (PPC) programs
    • Bid for keywords
    • Reach target audience
    • Pay only when user clicks
  24. How to expand on your success
    • It just took X years for us to reach our target with our immigration services
  25. How to expand on your success Online and Telephone Consultations
    • Identify and offer new services that satisfy user needs
    • VisaPro offers Online and Telephone Consultations to provide quick answers to immigration queries
  26. How to expand on your success Visa Options, Eligibly and Assessment
    • VisaPro offers Free Visa Eligibility to ascertain the most suitable visa categories for the user
  27. How to expand on your success Global Immigration – UK, Germany…
    • Leverage your knowledge and experience to expand your service offering
    • VisaPro offers global immigration services (UK, Germany, Singapore, Italy and more …)
  28. How to expand on your success Provide a Content Sharing Option
    • Provide the updates in RSS Format
    • Identify and provide more ways to share your content
  29. Next Steps: Use Web2.0
  30.  
  31.  

+ VisaProVisaPro, 3 years ago

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