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Creating a Brand Persona

from perfectpixels, 6 months ago Add as contact

6736 views | 11 comments | 61 favorites | 12 embeds (Stats)

Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a branded business; building preference and loyalty with your customers. We will discuss the essential steps and tools on how to represent yourself and your company with a single and clear voice, as well as ways to evolve that brand as your business grows.

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« Prev Comments 1 - 10 of 11 Next »
  • puneetjaggi
    puneetjaggi said 5 months Edit Delete

    Wonderful presentation! Especially like the link of brand with persona!

  • CMP
    CMP said 5 months Edit Delete

    Congratulation for your excelent work. My vote Up. CMP

  • grahairs
    grahairs said 5 months Edit Delete

    Excellent presentation - like it very much. A vote 'UP' from me! Graham

  • saranyan
    saranyan said 5 months Edit Delete

    Good stuff!

  • his1005
    his1005 said 5 months Edit Delete

    hey, your slides is excellent.. may you send to my email? hisham_1005@hotmail.com

  • xiby
    xiby said 5 months Edit Delete

    I was in marketing for a long time and did very well in my sphere, but looking at you PPS made me realize that I missed out on certain issue which in today's world are fundamental.

  • perfectpixels
    perfectpixels said 5 months Edit Delete

    I just added audio for those that might like to hear the narration that goes along with this.

  • DavidBristow
    DavidBristow said 5 months Edit Delete

    Outstanding. Encapsulates the essence of brand identity, personality and power.
    Correctly identifies the drivers where so many corporations fail to understand what makes a brand live and breathe. By people > via people > to people > for people!
    Well done team. 1st Class understanding and presentation.

  • perfectpixels
    perfectpixels said 6 months Edit Delete

    My point about Hunter 1+1+1=0, and Sam 0+0+0=0 was that neither person had a persona which was accurate of who they actually were.

    Hunter was all style with no substance. He looked the part, but he had very little ability.

    Sam was all substance and no style. He had a hard time looking legitimate in front of potential business deals because he didn't look professional enough.

    Their personas, which were their own personal brand per se, needed to be first authentic, but also something that others could feel confident in.

    If you have any questions or would like to know more, you can check out our blog at http://blog.perfectpixels.com or http://www.perfectpixels.com

  • OliverDing
    OliverDing said 6 months Edit Delete

    Good point: brand is a relationship

  • alizasherman
    alizasherman said 6 months Edit Delete

    My slides suck. I want your slides instead.

« Prev Comments 1 - 10 of 11 Next »
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    Presentation Transcript

    1. Slide 1:MARKETING YOURSELF AS A B ND & DISCOVERING YOUR B ND PERSONA Jason Levine Executive Director David O’Higgins Executive Creative Director
    2. Slide 2:MEET HUNTER (MY FORMER BOSS IN 1999)
    3. Slide 3:WHAT MADE HUNTER, HUNTER?
    4. Slide 4:HUNTER’S B ND PERSONA • GERMAN TECHNO TI • HIP TREND SE ER • SMART WITH PRECISION 1+1+1=0
    5. Slide 5:MEET SAM (MY FORMER BOSS IN 1992)
    6. Slide 6:WHAT MADE SAM, SAM?
    7. Slide 7:SAM’S B ND PERSONA • COMPUTER FLUENT • LAID BACK • KIND 0+0+0=0
    8. Slide 8:WHERE DID THEY GO WRONG? ONE MUST DISCOVER THEIR BRAND PERSONA
    9. Slide 9:A brand persona lies at the heart of one’s business.
    10. Slide 10: A BR AND PER SON

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