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Enterprise 2.0 - A new Age of Aquarius?

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My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008.

An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies.

It shares significant content with my earlier E2.0 talk, but is tighter and more focused.

A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/

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    Presentation Transcript

    1. Slide 1: Enterprise 2.0 Stephen Collins acidlabs A new Age of Aquarius?
    2. Slide 2: Who am I?
    3. Slide 3: You need to be ready
    4. Slide 4: Your customers want to be engaged
    5. Slide 5: Smart. Innovative. Lots of ideas. Communicators.
    6. Slide 6: Neither efficient nor effective
    7. Slide 7: We’re at a tipping point
    8. Slide 8: What it is... and isn’t
    9. Slide 9: It’s not this
    10. Slide 10: It’s also not cause for this
    11. Slide 11: Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html Tim O’Reilly established his “Web 2.0 principles” in 2005
    12. Slide 12: The Web As Platform
    13. Slide 13: My Web 2.0 Infrastructure Application Usage Launched Email and calendar May 2003 Photos February 2004 Travel 2000 2007 2006 Project management 2004 CRM and contacts March 2007 Accounting 1998!!! Time tracking 2006 Presentations 2006 Video 2005 Contacts and CV 2003 Contact syncing (local, Gmail, Highrise) Beta Events 2003 Events and tracking 2004 Tracking, problem solving July 2006 Lifestreaming 2006 Location awareness 2008
    14. Slide 14: Harnessing collective intelligence
    15. Slide 15: Data is the Next Intel Inside
    16. Slide 16: The end of the software release cycle
    17. Slide 17: Lightweight programming (and business) models
    18. Slide 18: Software above the level of a single device
    19. Slide 19: Rich user experiences
    20. Slide 20: People not process
    21. Slide 21: Network effects
    22. Slide 22: “The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4) “The value of a group-forming network increases exponentially... its implications are profound.” Reed’s Law
    23. Slide 23: Then Web 2.0 moved inside the wall
    24. Slide 24: “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
    25. Slide 25: Mr Enterprise 2.0 http://www.flickr.com/photos/ross/250133349/
    26. Slide 26: Web 2.0 for business. Sort of.
    27. Slide 27: Uses the tools of Web 2.0
    28. Slide 28: Puts people at the centre
    29. Slide 29: Significant increases in productivity and innovation
    30. Slide 30: Visible, persistent, transparent activity across business
    31. Slide 31: Benefits realisation
    32. Slide 32: Improved knowledge retention (with better opportunities to capture previously tacit knowledge)
    33. Slide 33: Better adoption of tools as near-zero barrier to use
    34. Slide 34: Emergent efficiency over predefined patterns
    35. Slide 35: Greater transparency and visibility of activity
    36. Slide 36: Minimise duplication and rework
    37. Slide 37: Boosted productivity as people can work more naturally
    38. Slide 38: SLATES “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
    39. Slide 39: “These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.” Dr Andrew McAfee, HBS “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
    40. Slide 40: Search
    41. Slide 41: Linking
    42. Slide 42: Authorship
    43. Slide 43: Tags
    44. Slide 44: Extensions
    45. Slide 45: Signals
    46. Slide 46: A better ecosystem
    47. Slide 47: So we get better, richer outcomes
    48. Slide 48: Systems can push new information
    49. Slide 49: Users can pull to themselves just as easily
    50. Slide 50: Users can pull to themselves just as easily Flow
    51. Slide 51: Building the Enterprise 2.0 organisation
    52. Slide 52: In successful, satisfied organisations, tool choice is driven by business not IT Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
    53. Slide 53: Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Collaboration and cocreation
    54. Slide 54: Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Tapping distributed knowledge
    55. Slide 55: Organisational and management transformation Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
    56. Slide 56: Conversation. Collaboration. Community.
    57. Slide 57: Cluetrain was right
    58. Slide 58: Business is actually about people and conversations
    59. Slide 59: Right strategy, right processes, right tools, right time
    60. Slide 60: So what might they need?
    61. Slide 61: Wikis
    62. Slide 62: Blogs
    63. Slide 63: Mashups
    64. Slide 64: Communities
    65. Slide 65: Bookmarks
    66. Slide 66: Social networks
    67. Slide 67: So what else?
    68. Slide 68: Bursty vs. Busy Busy vs. Bursty
    69. Slide 69: “The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.” Anne Truitt Zelenka, Web Worker Daily http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/
    70. Slide 70: Attraction. Engagement. Retention.
    71. Slide 71: “Employee recruitment and retention could become one motivator and one very significant ROI.” Bill Ives, FASTForward http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/
    72. Slide 72: My (everyone’s) generation
    73. Slide 73: Success stories
    74. Slide 74: CIA http://community.e2conf.com/docs/DOC-1090
    75. Slide 75: Janssen-Cilag http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm
    76. Slide 76: Do you really want to miss this boat?
    77. Slide 77: “Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.” James Governor, RedMonk http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/
    78. Slide 78: A BIG opportunity
    79. Slide 79: Imagine http://www.flickr.com/photos/midnight_trucker/376653652/
    80. Slide 80: Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib
    81. Slide 81: Like the cool pictures? iStockphoto.com and Flickr
    82. Slide 82: Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946 strategies, tools and processes to empower knowledge workers

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